Owns lead generation, qualification, brand/PR, and handoff to Sales.
Documents
| Document | Summary | |
|---|---|---|
| 1 | Lead Intake & Handling Guideline | How Marketing receives leads, adds them to the CRM, and hands off to Sales: add lead to CRM (portal.kiluth.com/app/lead/new), create one Asana task per lead with lead URL only (no PII), assign to Sales. |